Chiuri was aware that her aim was to sell. Clothing sales, which are often the most underperforming segment at an expensive house, following cosmetics or perfume, have soared under her direction, surpassing fragrance for the first time in the year 2019. “I’m obsessed by her www.healthable.us healthable health able Website health able us suits that I’m dying to wear them,” says actress Zoey Deutch (photographed below), echoing the sentiment of her fellow models — all true believers in Chiuri’s grounded, wearable, accessible Dior. Chiuri was more interested in the bottom line than she was about the goals. She wanted to transform the biggest brand of LVMH into a feminist-focused messaging platform.